As Christmas approaches, it’s time to start preparing your business for the festive season. Whether you’re decorating your home or singing along to Mariah Carey, one thing is certain, your business needs to be holiday-ready too! I have outlined 12 ways to ensure your business, social media, and marketing collateral are ready for the most wonderful time of the year, with a little help from Eliza Stock’s Australian Christmas stock images.
1.Plan Your Content in Advance The key to a stress-free festive season is pre-planning. By using Christmas-themed stock images, you can create engaging social media posts, website updates, and email campaigns ahead of time. Our non-traditional, Australian-inspired images will ensure your visuals are fresh and unique.
2. Promote Closing Dates and Special Hours Keeping your customers informed about any changes to your business hours is crucial. Use Canva or another design tool to overlay dates on festive stock images. This simple update can be used across your website, social media, and newsletters, ensuring no one misses your key dates.
3. Holiday Sales Promotions If you’re offering Christmas sales or exclusive deals, now is the time to promote them. Create visually appealing ads using our stock images to showcase your offers on social media and in email campaigns. Make sure you have plenty of festive visuals ready to go.
4. Send a Merry Christmas Email Show your gratitude to your clients and followers by sending a festive email that thanks them for their support throughout the year. Add one of our cheerful Christmas images to your email template for that extra touch of holiday spirit.
5. Create a Christmas Masterclass or PDF Guide Planning a masterclass or an informative guide? Why not make it Christmas-themed! Use festive images for your slides, PDFs, or marketing materials to align your content with the season. A little Christmas flair can make your content more engaging and fun for your audience.
6. Design a Holiday Gift Guide Everyone loves a well-curated gift guide! Use stock images to visually enhance your guide, showcasing products or services that align with the holiday season. Whether you’re in retail or the service industry, a gift guide can drive traffic and increase sales.
7. Social Media Posts & Ads Schedule your social media posts well in advance using our stock images for a cohesive and festive look across all your platforms. From Instagram reels to Facebook ads, high-quality images can help your posts stand out in a crowded market.
8. Create a Festive E-Card An e-card is a simple but impactful way to send your clients and customers some holiday cheer. Use a festive image, personalise the card with your logo or messaging, and send it out via email. It’s a thoughtful touch that keeps your business top of mind.
9. Update Your Website for the Season Give your website a fresh, festive look by updating your homepage, product pages, and even your blog with Christmas-themed stock images. Seasonal updates not only reflect the current mood but also keep your website looking modern and relevant.
10. Christmas-Themed Blogs Take a moment to update your existing blogs with Christmas-themed content or create a new holiday blog post. Adding a few festive visuals from our collection will boost the seasonal feel and provide a perfect backdrop for your valuable content.
11. Update Your Facebook Banner Don’t forget to update your social media banners! Adding a festive touch to your Facebook or LinkedIn header ensures your branding is consistent and engaging across all platforms. Use one of our beautiful Christmas stock images for a streamlined holiday look.
12. Create a Special Christmas Lead Magnet Have a lead magnet that would be perfect for Christmas? Whether it’s a downloadable checklist, guide, or video series, you can spruce it up with some festive images and re-promote it to capture holiday leads.
Every business is unique, but these 12 tips will help you make the most of the festive season, creating a seamless Christmas experience across all your platforms. With a little planning and the right visuals, your holiday marketing can be as joyful and impactful as the season itself.
Ready to get started?
Get ahead of your holiday content by purchasing one of our exclusive Christmas image bundles from Eliza Stock. These festive bundles are perfect for elevating your brand’s holiday visuals across social media, websites, and more. I can’t wait to see how you’ll use them! Click here to grab your Christmas bundles and start planning today!
Sarah Founder of Eliza Stock
